PROJECT DESCRIPTION- As the second largest park in San Francisco McLaren Park is an icon of the city, a testament to community engagement, and as with all bold ideas its evolution and relevance is key to its future. CMG was hired by the SF Recreation and Parks Department to guide a planning exercise that helped to engage the community and to formulate the future of McLaren Park through citizen power. With infrastructural updates required, a backlog of maintenance due to statewide budgetary considerations, multiple community viewpoints to counterbalance, and a strong history in ecological value it is an opportunity and a challenge. As initial exercises to engage and excite the community a Treasure hunt and ideas meeting were held with activities and engagement for all levels, including a game involving in-depth mapping and citizen surveys, analytical research and data mining from the history of the Park to organizations that have supported it, and festive kid activities that double as pedagogical tools for engagement on local history and ecological information. The Team includes SiteLab Urban Studio, Lotus Water, EHDD Architects, and the SF Recreation and Parks Department ( http://sfrecpark.org/project/mclaren-park-improvements-project-2012-bond/, https://mclarenparksf.org/, http://www.sitelaburbanstudio.com/, http://lotuswater.com/)
ROLE- Lead Illustrator, Lead Graphic Design, Lead Content creator, Team Community Outreach, Team Data mining, Team Data analytics.
FIRM/TEAM- CMG Landscape Architecture/ Alec Hawley, Haley Waterson, Scott Cataffa
SCALE- 350 acres
LOCATION- San Francisco, CA
CLIENT: San Francisco Recreation & Parks Department